WAY back in 2012 I worked on a seasoning/herb packaging project for Gourmet Garden. We did a kitchen ethnography session yielding the insight that ... people like to sprinkle on seasonings with their fingers. I know, it seems pretty obvious, but little wins can have big impacts. The best insights seem obvious in retrospect, too. Fast forward to now. I found the finished product on shelf at Safeway. It only took 4 years...